insta-reporter christine capulong reports at apartment therapy, "the exhibit was not about introducing the latest designs ikea had to offer, but rather to show how 'good design could transform the most ordinary day into something spectacular'. it was all about unleashing your creativity and making every day fabulous.
this was Ikea's first exhibit during new york's design week producing an event that was completely inclusive and totally 'unconventional'. according to anders dahlvig, ceo of ikea, the purpose of the exhibit was to showcases 'eye-opening ideas' of products that customers from all over the world love and buy."
way to go, anders. read article and see more pixs here.